Alibris goes direct

August 4, 2006 at 10:28 am 2 comments

A quick heads up from my feeds… I didn’t get the email in question, but rumour has it that Alibris is changing its business processes a bit, to allow direct contact between book-buyers and book-sellers.  Their argument is that the customer will receive better service dealing directly with the supplier, and will take some of the load off Alibris in resolving problems with sales. Alibris seems to be taking a small step away from being the middle-man through the sale process, and gets a little closer to simply acting as a broker. From a bookseller perspective, I think this is probably a good thing. But unfortunately, I don’t have much information to go on so far… I’ll post more when and as I find out.

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2 Comments Add your own

  • 1. Ian  |  August 5, 2006 at 3:52 am

    I have refused to list with them because of their middle-man insistance. Our online selling is really a marketing effort (we are in the high 60% for repeat sales with our online origins). Listing with them served no purpose for us, as it is the customer contact we are most interested in…not the insular sale. It will be interesting to see if this is true…as their traffic numbers make them attractive as an aggregator. My guess is that they have found that the “value” of the customer being “theirs” does not outweigh the infrastructure cost of having to effectively broker every transaction…

    Reply
  • 2. Tubey  |  January 8, 2007 at 6:23 pm

    Awesome!

    Reply

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